Marketing strategy & execution

Vallejo Pista sa Nayon for Sendwave

Sendwave brings culture, product discovery and community together in Vallejo.

At Pista sa Nayon in Vallejo, California, Ethnoex created a Sendwave fiesta activation centred on a Jeepney Karaoke experience. Filipino-inspired ice cream, app download rewards and an appearance by brand ambassador Ogie Alcasid turned product discovery into a lively, culturally relevant moment for the community.

Client

Sendwave

Location

Vallejo

Country

California, USA

Date

08/6/2025

Let's

Connect

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amazing

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