Sendwave On-ground Fiesta Activation
For this fiesta activation, the centerpiece is the Jeepney Karaoke experience, a lively attraction that celebrates a favorite Filipino pastime while drawing parade-goers to the booth. Guests who download the app are rewarded with Pinoy-favorite ice cream flavors, blending cultural nostalgia with product discovery in a refreshing way. The execution also includes special appearances by brand ambassador Ogie Alcasid, adding star power and excitement to the overall experience while deepening engagement with the community.
