The Sendwave Jeepney Roadshow brings the Philippines’ iconic “King of the Road” to communities across California, transforming it into both a cultural experience and a mobile showcase for Sendwave. This vibrant activation deploys a team of promoters to engage people in learning about and trying the remittance product, while offering the excitement of Filipino-inspired games, freebies, and the community’s favorite pastime—karaoke—retrofitted inside the jeepney. More than just an interactive booth, the colorful jeepney itself becomes a roving billboard and head-turning symbol of Filipino pride, drawing attention wherever it goes and creating lasting connections with the community.